Brand management, curated shopping and the digitalisation are the key topics in retail today. But alongside the great opportunities they bring to retail, the branded goods industry and advertising companies have to face the challenges. Consumers are attracted to the most promising strategy and the entire customer journey has to constantly exceed the consumer’s high expectations. In her congress lecture Aline Käfer, our Creative Director Retail will present the most innovative store concepts for retailers of the future. The keynote presentation will include a summary of the Retail Safari. Three experts panels will address current industry matters
- the power of bricks and mortar
- shopper experience & technologies at the POS
- innovations in retail marketing
